This week, Fjord, a new organization aiming to promote the work of young emerging photographers launched online. The project’s stated goal is to aid photographers who currently have some presence on the web by curating their work into book form.

Each of Fjord’s current roster of over 60 photographers is featured with brief set of images and contact information. No more details are provided about the book project at this point. The list includes quite a few photographers who’s work I know either from their blogs or from Flickr. Michelle Arcila, Shane Lavalette, Ye Rin Mok, Justin James Reed, Bryan Schutmaat, Shen Wei, and Davin Youngs are just a few of the names that jumped out at me.

At least some of the artists listed are also members of the Young Photographers Unlimited foundation whose similar aim is to promote and foster the work of emerging photographers.

What’s interesting even beyond the variety of great work these two projects promote is that it seems like the majority of these young photographers are entering their careers (commercial, fine art, or both) using the web quite naturally as a promotional and communications tools. While the art world (read as commercial interests) continues to focus on printed works as the defacto art ‘product’ of photography, a generation of artists who are comfortable with their work being functioning across a variety of media may produce an alternate effect.