I received an announcement email that Jen Bekman’s 20×200 project is officially open today after launching earlier this month in ’sneak-peek’ mode. Jen Bekman is well-known as a New York gallerist and the curatorial force behind the Hey, Hot Shot emerging artist juried profile series.

20×200 is a new concept in providing low-cost, small run art editions from a growing pool of hand-picked artists. Editions of 200 are offered at $20 a piece with other smaller numbered editions offered of larger versions at equally approachable prices.

The pre-launch buzz around the launch of the 20×200 project has prompted some artists like Tim Atherton to market their own affordable editions.

The 20×200 concept will only grow in interest as the project’s team adds new work weekly which promises to build a vast and varied selection of work in no time. Watch the 20×200 blog or mailing list for announcements of new work each week.